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The studio

I build AI automation businesses in public.

Utomat is my studio. I take an idea, build the system behind it, and ship it where you can watch. Voice agents, lead engines, the lot.

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Built by Mario Lucas, from Paphos.

utomat / studio
5 products 2 live

01 / Building

Real businesses, shipped in the open.

I build each one, run it with real customers, and write up what works and what breaks. Pick one and follow along.

Live

CourseAdvisor.ai

AI voice agents that call dead enrolment leads back to life for education providers.

courseadvisor.ai

Live

My Coaching Assistant

AI that turns a coach's WhatsApp group into a 24/7 booking and enquiry line for parents.

mycoachingassistant.com

Building

CallCrewHQ

An AI receptionist for trades. It answers, books the job, and never misses a call.

callcrewhq.com

Building

GreaseTrapQuotes

A lead engine for commercial grease trap cleaning across Australia. One enquiry, routed to the right contractor.

greasetrapquotes.com

Building

Ikkos

White-label AI personal training that gyms put their name on — every member chats to a coach that builds, adapts, and tracks their programme.

Site coming soon

02 / Notes

What I learned shipping this.

Plain notes on tools, costs and mistakes, written for owners who want a decision.

All posts

Automating Tasks: Start With the Ones That Go Stale Fastest

Most advice says to automate whatever annoys you most. I say start with the tasks that cost you money while they wait. Here is a simple test to sort your list.

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Automating Tasks: Give Every Automation an Owner Before It Goes Live

Most advice on automating tasks stops at the build. I think the build is the easy part. Here is the one-page card I fill in before anything goes live.

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How to Automate Tasks: Pick the Lowest Rung That Does the Job

A guide for owners who know what they want to automate but not how. By the end you can pick between a built-in rule, a no-code tool, self-hosted n8n or custom code, and name who fixes it when it breaks.

Read post

03 / Join

The community opens soon.

Build alongside me.

I share the actual builds: the n8n workflows, the prompts, the wins and the dead ends.

  • The workflows I run in production
  • A breakdown of each product as it ships
  • Your questions answered directly
  • Early looks at what I am building next

Join the waiting list.

Get in first when the community opens, plus a note whenever I ship something or learn something worth passing on. No noise.

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